Loxo sells three plans now. Core starts at $149 per user per month, Professional starts at $199, and Enterprise is a quote. All three are annual, paid up front. There is no free plan.
If that does not match what you were quoted, or what you read last week, you are not confused. Loxo rebuilt its pricing page some time after mid-May 2026 under the banner "Next Generation Loxo", and most of the internet has not noticed yet. This piece is the current numbers read off Loxo's own pricing page on August 29, 2026, what changed, what it means for a renewal, and who the new packaging still fits.
Two caveats belong at the top, because they change how you should read the prices.
Both published prices say "starts at", which makes them a floor rather than a rate. And both carry a line of Loxo's own on the same card: "New customer limited time offer". Loxo does not publish a standard price next to either one, so what you are looking at is the promotional entry price for a new customer, not a rate card.
What Loxo charges in 2026
| Plan | Published price | Billing | As published | Who it fits |
|---|---|---|---|---|
| Core | Starts at $149 per user per month | Annual, paid up front | Labelled a new customer limited time offer | Firms replacing an ATS and CRM who will run sourcing themselves |
| Professional | Starts at $199 per user per month | Annual, paid up front | Labelled a new customer limited time offer | Teams that want the talent graph and the AI agents on every seat |
| Enterprise | Custom | Annual agreement | No price published | Governance, SSO and SAML, scale |
| Free | No longer offered | n/a | Replaced by a seven-day trial | n/a |
Monthly billing is gone too. Every tier on the page now reads "annual plans, paid up front", where the old Basic plan carried an explicit monthly toggle. For a five-seat agency that is the difference between $745 a month and roughly $9,000 written in one go.
The free forever plan is now a seven-day trial
This is the bigger change, and it is the one nobody is reporting.
Until this summer, Loxo Free was one of the most generous offers in agency software: $0 forever, one user, the full ATS and Recruiting CRM, Loxo Boost, and the Chrome extension. Not a demo. A working system of record you could run a desk on without paying, which is why so many recruiters recommended it as the honest way to pilot the product.
The pricing page no longer lists it. The header still says "Start free", and the button on the signup screen still says "Get Started for Free", so at a glance nothing looks different. Read the line above the button. Loxo's signup page now says: try Loxo free for seven days, including the AI agents for sourcing, outreach and interviewing. That is a trial. Trials end.
Seven days is not enough time to evaluate an applicant tracking system. You cannot migrate a database, run a search, work a shortlist through a pipeline and see how the reporting behaves inside a week, and you certainly cannot do it while also running your desk. Whatever else changed, the practical effect is that Loxo went from a product you could test at your own pace to one you evaluate against a clock.
Loxo's own site has not caught up with itself. At least seven pages still live under loxo.co, across the resources and blog sections, describe the ATS and CRM as free forever, including a note from the CEO announcing exactly that. If you land on one of those pages first, you will arrive at the pricing page expecting an offer that is not there.
Why every other page still says $169
Because until recently every other page was right.
Here is the archived proof: Loxo's pricing page as it stood on May 19, 2026 shows four plans. Free at $0 forever. Basic at $169 per user per month with both annual and monthly options. Professional and Enterprise quote-only. Every guide, review and comparison written against that page was accurate the day it published.
Then Loxo changed the page and nobody re-checked. Search "loxo pricing" today and most of the first page still describes the four-plan lineup, including pages published in June, July and August of this year, after the change. One long-running review site still quotes a $119 figure that predates even the $169 era.
Nobody has to be careless for this to happen. Vendor pricing pages are the only source that updates itself, and everything downstream of them decays quietly. Before you build a budget on any number you read about recruiting software, including this one, open the vendor's page and check the date on the article you are reading. We apply the same rule to our own work, which is why this page carries the date it was verified.
What you get for the money
Core is the system of record. Full ATS and recruiting CRM in one workflow, unlimited jobs, candidates and companies, pipelines, activities and reporting, email and calendar sync, and the Chrome extension. Two things that used to sit higher up the range are now included here: AI search, described as natural-language and relevance-ranked, and an MCP connection that lets you query your Loxo database from the AI assistant you already use. Migration is free for teams of three seats or more. Loxo is one of only two vendors in this category that ships a distinct candidate-nurture "Recruiting CRM" rather than an ATS wearing the label; see which other platform actually builds that too.
That MCP inclusion is worth a pause. A year ago, connecting your ATS to an AI assistant was a bespoke project. Now it ships in the entry tier of an agency platform, which is a decent signal of where the category is going. Our MCP for recruiters guide covers which recruiting tools have one and what it changes day to day.
Professional is where the sourcing lives. It adds Loxo Source running on a proprietary graph Loxo describes as 850M+ professionals, searched alongside your own private database, plus the full set of AI agents on every seat, an agentic mode with an impact centre, three data agents maintaining every record, an AI chat grounded in your own data, contact information with every shortlist, and API access.
It also adds a number the old page never had: 2,500 credits per seat per month, pooled across the team, reset in full each cycle. That deserves attention if you are comparing against the old lineup, where Professional advertised Loxo Source as unlimited. A pooled monthly allowance is a different product from unlimited access. For a five-seat team that is 12,500 credits a month to share, which is generous for most desks and a real ceiling for a high-volume outbound one. Model it against your actual reveal volume before you sign.
Enterprise is the governance layer: SSO and SAML included rather than sold as an add-on, advanced roles and permissions, a dedicated success team, and access to forward-deployed engineers.
What it costs a year
At the published floors, multiplied by twelve. Both "starts at" and "limited time offer" push the real number up, so treat this as the cheapest the platform can be rather than a quote.
| Seats | Core, per year | Professional, per year |
|---|---|---|
| 1 | $1,788 | $2,388 |
| 3 | $5,364 | $7,164 |
| 5 | $8,940 | $11,940 |
| 10 | $17,880 | $23,880 |
| 20 | $35,760 | $47,760 |
The gap between the two tiers is the interesting part. It is $50 a seat per month, or $600 a year, and it buys the entire sourcing and agent half of the platform. On the old lineup that jump was a sales call with no published number at the end of it. If you were previously talked out of Professional by the opacity, the arithmetic is now visible and it is smaller than most people assume.
When the all-in-one math works
Four buyer profiles where the bundle earns its price.
Solo recruiters running real volume. If you have 30 or more active reqs and your ATS, CRM and sourcing live in three separate tools, list what those three cost you and put the total next to $1,788. For most people who actually do that exercise, consolidation wins before you count a single feature.
Small agencies of two to eight recruiters. Same logic multiplied by seats, plus shared pipelines, custom dashboards and centralised reporting that spreadsheets were doing badly. Free migration at three seats and above removes the usual reason these teams stall.
Teams whose real problem is the tool tax. Five vendors, five invoices, five logins, five sets of training, and an integration to maintain between each pair. The saving is rarely the licence fee. It is the hours nobody bills for.
Teams that will genuinely use the agents. Professional bundles a lot of automation, and bundled automation only pays when it runs. If your sourcing goes through the platform several times a week, the $600 a year is trivially recovered. If it sits idle, you bought a screensaver.
When it falls apart
Solo recruiters who already have an ATS they like. This used to be an easy answer: stay where you are and run Loxo Free alongside for the parts you want. That option is gone. The cheapest way into Loxo is now $1,788 a year committed in advance, which is a different decision entirely.
Recruiters who source almost entirely from LinkedIn. Loxo Source earns its place through breadth. If nine in ten of your placements come from LinkedIn-native talent, you are paying for reach you do not use, and a LinkedIn Recruiter seat covers the same workflow. We put real numbers against that in LinkedIn Recruiter pricing in 2026.
Anyone who needs cash-flow flexibility. Annual prepayment is the quiet cost in this repackage. A young agency with lumpy placement income used to be able to pay Loxo monthly and stop if a quarter went badly. Now the first invoice is the whole year.
Teams that would use less than half the platform. The bundle math only works if you run the ATS, the CRM, the sourcing and the outreach. Audit ninety days of actual feature usage before you renew, not the tour you took when you bought it.
Anyone whose bottleneck is finding people rather than managing them. Loxo's search is strong at retrieval across a large graph. It is not built to read intent, weigh skills against each other, or tell you what someone is likely to cost before you spend a credit on them. Glozo was built for that gap, and because Glozo paid plans include a free Loxo integration, the two run together rather than against each other. Loxo also sits in our wider comparison of LinkedIn Recruiter alternatives, grouped by the job each tool replaces.
The costs that are not on the pricing page
Annual prepayment. Listed first because it is new and because it is the one most likely to hurt. Budget the full year, not a monthly line.
What happens at renewal. Both published prices are advertised as a limited time offer for new customers. Loxo does not say what the price becomes afterwards, and there is no published standard rate to compare against. Ask before you sign, get the renewal rate written into the agreement, and cap the annual increase. Most of the playbook transfers cleanly from other vendors: the LinkedIn Recruiter contract negotiation playbook covers the tactics that work on any annual seat licence.
Credit ceilings on Professional. 2,500 per seat per month, pooled and reset. Pooling helps a team with uneven workloads. It does not help a team where everyone is running hot at once.
Migration, above and below three seats. Free at three seats and up, which genuinely removes a cost that used to be real. Below that you are on guided self-serve, which means your time. Moving candidates, jobs, notes, custom fields and pipeline stages out of a tuned Bullhorn or Greenhouse setup is a four to eight week project either way, and some teams run both systems in parallel for a quarter, paying twice.
Adoption. The reason a bundle saves money is the reason it needs training. Teams that skip onboarding use a third of what they bought. That is not specific to Loxo, but it is specific to all-in-one platforms, and it belongs in the budget.
If the repackage pushes you off Loxo
The honest framing: most teams looking past Loxo do not need everything Loxo does, so the right alternative depends on which single thing is the bottleneck.
If you are a twenty-plus recruiter shop with multi-brand placement workflows and complex billing, Bullhorn earns its premium over Loxo, and its entry tiers now publish prices too. If your bottleneck is discovery rather than workflow, a specialist sourcing engine is the answer and we compare the two directly in Loxo vs hireEZ, with the seat economics in hireEZ pricing in 2026 and the enterprise end in SeekOut pricing. If you want an agency ATS that stays out of your way, Recruit CRM publishes its prices and runs lighter. For the whole category laid out by what each tool is best at, see AI recruiting tools in 2026.
And one option that is not a replacement. Glozo is a sourcing intelligence layer rather than a system of record: intent-based search, a Skill Graph that weighs capability instead of matching keywords, a market compensation estimate on every candidate, and an Open to Offers signal that points at people likely to be receptive. Paid plans include a free Loxo integration, so a Loxo agency can add it without a migration, a vendor evaluation or an integration project.
How Loxo compares to Bullhorn
The most common head to head, and the repackage changed the answer.
Pricing. Bullhorn publishes $99 per user per month for Starter and $165 for Core, both with implementation included, and quotes everything above that. Loxo now publishes $149 for Core and $199 for Professional. So Loxo's entry seat undercuts Bullhorn's Core seat by $16, but it is annual prepaid and advertised as a limited time offer, while Bullhorn's is a standing published price. On a three-year view that difference matters more than the sixteen dollars.
Sourcing. This is where Loxo pulls clear. Loxo Source with the 850M+ graph and the agents arrives at $199, a published price. Bullhorn's AI search and match arrives at its quote-only Pro tier, so on the two Bullhorn tiers that publish a number you are still buying a sourcing layer separately.
Customisation and scale. Bullhorn is deeper on custom fields, workflows, reports and integrations, and it is the standard at twenty-plus recruiters. Loxo is simpler by design and competes hardest between one and fifteen.
The honest test. Above twenty recruiters with multi-brand placement and pay-and-bill complexity, Bullhorn. Below that, Loxo's bundle usually wins on price and on how fast the team is productive.
How to decide
Four questions, answered honestly, before you commit or renew.
What would Loxo actually replace? Write down every tool it would retire and add up the annual cost. Put that number next to $1,788 or $2,388 per seat. If it does not clear comfortably, the bundle is not doing the job it is sold on.
Which tier do you actually need? The gap is $600 a year per seat. If the sourcing graph and the agents are the reason you are looking at Loxo at all, Core will disappoint you and you should price Professional from the start.
Can you commit a year up front? This is now a real question rather than a formality. If the answer is no, the shortlist is different, and it is shorter.
Is your problem finding people or managing them? Loxo is very good at the second. If the first is what keeps you awake, a sourcing intelligence layer solves it more directly, and with the free integration it is a coexistence question rather than a replacement one. Tools like Glozo sit in that slot.
If three of the four favour Loxo, the bundle works. If two or fewer, the seven-day trial is not going to change your mind, and you should spend the week evaluating something else instead.
Loxo as part of a smarter recruiting stack
Next Generation Loxo is a more focused product than the one it replaces. The sourcing graph and the agents now sit behind a published $199 rather than a sales call, which is a real improvement for anyone who was previously quoted blind. What it lost is the on-ramp. The free forever ATS was how a lot of recruiters met this product, and a seven-day trial with a year's prepayment behind it asks for a great deal more faith.
If the math works for your agency, it is a strong platform and the price is competitive. If it does not, the answer is rarely to switch everything. For most teams it is to keep what works and add the missing layer. Glozo is built for that layer: Skill Graph weighting, market compensation estimates, and Open to Offers signals on every candidate. Paid plans include a free Loxo integration. Loxo handles the workflow. Glozo handles the signal a keyword search misses.