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Campaign Analytics

Analyze sequence performance and optimize for better results.

Last updated: December 10, 2025

Analytics Dashboard

Access detailed analytics from the sequence view or the main Analytics section.

Percentage of emails opened. Industry benchmark: 20-30%

Improve by:

• Better subject lines

• Optimal send times

• Sender reputation

Percentage of candidates who replied. Target: 10-20%

Improve by:

• Better personalization

• Compelling call-to-action

• Relevant targeting

Emails that couldn't be delivered. Keep under 5%

High bounce rates can hurt deliverability.

If your bounce rate exceeds 10%, pause and review your contact data quality.

See performance for each email step:

• Which subject lines work best

• Where candidates drop off

• Optimal number of follow-ups

Understand timing patterns:

• Best days to send

• Best times of day

• Reply delay patterns

Compare different approaches:

1. Create two sequence variants

2. Split your audience

3. Compare results

4. Optimize based on data

Test one element at a time: subject line, opening line, or CTA. This helps identify what works.