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Introduction to Sequences
Learn what email sequences are and how they can help you reach out to candidates effectively.
What are Sequences?
Sequences are automated email campaigns that help you reach out to candidates at scale while maintaining personalization.
With sequences, you can:
• Send personalized emails to multiple candidates
• Schedule automatic follow-ups
• Track opens, clicks, and replies
• Stop sequences automatically when someone replies
Why Use Sequences?
Save Time
Write once, send to many. Templates with personalization give you efficiency without sacrificing quality.
Increase Response Rates
Follow-ups significantly increase response rates. Sequences automate this process.
Stay Organized
Track all your outreach in one place. Know who opened, clicked, or replied.
Studies show that follow-up emails can increase response rates by up to 40%.
Sequence Types
You can create sequences that include:
• Email steps — automated sends from your connected email
• LinkedIn steps — reminders to connect or message on LinkedIn
• Task steps — manual actions with reminders
Getting Started
To start using sequences:
1. Connect your email account (Gmail or Outlook)
2. Create your first sequence
3. Add candidates to the sequence
4. Monitor results and optimize