Browse documentation
Maximizing Replies
Best practices and strategies to increase your email response rates.
Subject Line Best Practices
Your subject line determines if the email gets opened.
Do
• Keep it short (under 50 characters)
• Personalize with name or company
• Create curiosity
• Be relevant to the recipient
Don't
• Use ALL CAPS
• Include spam words (free, urgent, etc.)
• Be misleading
• Use excessive punctuation!!!
Best performers: "{First Name} - quick question" or "Your work at {Company}"
Email Content
Opening Line
Skip generic intros. Start with:
• Something specific about them
• A mutual connection
• Recent news or achievement
Body
• Keep it short (under 150 words)
• Focus on their benefit
• One clear message
• Easy to skim
Call to Action
Make it easy to respond:
• Ask a simple question
• Suggest specific times
• Lower the commitment
Timing
Best Days
Tuesday, Wednesday, Thursday perform best.
Avoid Mondays (inbox overload) and Fridays (weekend mode).
Best Times
• Morning: 9-10am
• Lunch: 12-1pm
• Afternoon: 3-4pm
We automatically adjust send times to the recipient's timezone.
Follow-Up Strategy
• Space follow-ups 3-4 business days apart
• Change the angle with each follow-up
• Don't send more than 4 emails total
• Include a graceful exit in the last email
Common Mistakes
Avoid these reply killers:
• Too long — keep emails concise
• Too generic — personalization matters
• Too pushy — respect their time
• No clear ask — always include a CTA
• Bad timing — don't send on weekends