Email Personalization

Types of Personalization

There are two ways to personalize emails:

Variables

Variables insert specific data fields:

• {First Name} — candidate's first name

• {Last Name} — candidate's last name

• {Current Company} — where they work now

• {Current Title} — their job title

• {Location} — their location

Using Variables

Type { in the editor to see available variables, or click the variable icon in the toolbar.

AI Smart Commands

AI generates custom content for each candidate:

Pre-set Commands

• Summarize relevant work experience

• Highlight matching skills

• Note shared connections

Custom Commands

Write your own instructions:

• "Write one sentence about their fintech experience"

• "Mention a recent project from their profile"

• "Comment on their career progression"

Best Practices for AI Commands

Be specific about:

• Topic — what aspect to focus on

• Length — one sentence, two sentences, etc.

• Tone — professional, casual, enthusiastic

Personalization Examples

Subject Line

"{First Name}, your experience at {Current Company} caught my eye"

Opening Line

"Hi {First Name}, [AI: Write one sentence about their relevant background]"

Body

"I noticed you've been at {Current Company} for a while. [AI: Comment on a specific achievement]"